These include ALDI, AUNEW Group, Bev Marks Beds Australia, Coles, EKM Patent & Legal, Forty Winks, Harvey Norman (Furniture and Bedding), Oz-Town, Qantas, Roy Morgan Research, SINI Australia, Snooze, The Purely Group and Woolworths. Major retailers, service organisations and associations support the vital role Australia’s manufacturers and growers play in the marketplace by aligning themselves with the campaign. The logo is now used by more than 2600 businesses on over 16,000 products sold in Australia and export markets around the world. The Australian Made campaign continues to grow in size and stature. In mid-2012, Roy Morgan Research found that almost all Australian consumers (98.8%) recognise the logo, and it is the logo which gives the vast majority (88.6%) of Australian consumers strong confidence that a product is Australian.

In 2011, the Code of Practice was revised to allow use of the ‘Australian Seafood’ descriptor with the logo.

For more information, visit 2010s & beyond The process for obtaining a licence to use the logo will remain the same. The Australian Made Campaign continues to administer and promote the Australian Made, Australian Grown logo as a country-of-origin certification trade mark for all non-food products, and for use as a marketing tool in a corporate capacity. The ACCC is the body which is responsible for policing companies’ compliance with the new labelling requirements. Information about the new country-of-origin labels can be found on the ACCC website. The Australian Made, Australian Grown kangaroo logo now forms part of a new country-of-origin information panel which is mandatory for most Australian food products. Changes to food labelling lawsĬhanges to food labelling laws were introduced in 2016. It does this instantly and clearly, making it a powerful sales and marketing asset for authentic Aussie brands, and a helpful shopping aid for consumers around the globe. As a registered certification trademark, the AMAG logo can only be used on products that are registered with the not-for-profit Australian Made Campaign Ltd (AMCL), and which meet the criteria set out in the Australian Consumer Law and the AMAG Logo Code of Practice.įor more than 35 years, the AMAG logo has helped thousands of brands communicate their Australian credentials to consumers, businesses and all levels of government.

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